Amoy | Rethink Asian, Think Amoy
The campaign aimed to highlight craft, visual quality and technical execution, while reinterpreting the brand’s cultural legacy. Working with a very limited budget, we opted for a multi-format approach combining film, photography and craft-led design.

Directed by Alreadygrownups. Produced by Iconoclast.


Hola!

I’m Diego. Executive Producer with more than 10 years of experience.

I love bringing bold creative ideas to life — with great craft and a smooth, collaborative process.

I’ve produced and overseen shoots across multiple countries — including Spain, Argentina, the UK, the US, and Mexico — for brands like Coca-Cola, Magnum, Netflix and Burger King.

I have a strong background in large-scale, high-production-value shoots and smaller run-and-gun projects, as well as crazy brand activations.
I’m currently based in Frankfurt with flexibility to work remotely or in a hybrid arrangement for positions based in and outside of Germany.
diego.baltazar.macias@gmail.com