Amoy | Rethink Asian, Think Amoy
The campaign aimed to highlight craft, visual quality and technical execution, while reinterpreting the brand’s cultural legacy. Working with a very limited budget, we opted for a multi-format approach combining film, photography and craft-led design.

Directed by Alreadygrownups. Produced by Iconoclast.


Hola!

I'm Diego, an Executive Producer with 10+ years of experience and a strong creative sensibility. I understand how great ideas are built — and how to deliver them with craft and a smooth, collaborative process.

I've overseen shoots across multiple countries including Spain, Argentina, Brazil, Thailand, the UK, the US and Mexico — for global brands like Coca-Cola, Magnum, Netflix and Burger King.

Based in Frankfurt, open to projects worldwide — remote, hybrid, or on-site within Germany.


Got a project in mind? Let's talk.
diego.baltazar.macias@gmail.com